BYD Ansoff Matrix is a marketing planning model that helps the electric automaker to determine its product and market strategy. Ansoff Matrix illustrates four different strategy options available for businesses. These are market penetration, product development, market development and diversification. Ansoff Growth Matrix Within the scope of Ansoff Matrix, BYD uses all four growth strategies in an integrated manner: 1. Market penetration. Market penetration refers to selling existing produc...
