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50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work? | The Drum
https://www.thedrum.com/news/2025/03/13/50-unilevers-ad-spend-will-go-social-media-will-influencer-first-strategy-work
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In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense.
