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Alchemer’s CFO on the keys to securing finance support for your CX initiatives - Alchemer
https://www.alchemer.com/resources/blog/alchemers-cfo-on-the-keys-to-getting-finance-backing-behind-your-cx-initiatives/
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customer experience
cx
When CFOs push back on customer experience (CX) investments, it’s rarely because they don’t care—it’s because the business case for CX isn’t framed in the
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