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Why Interoperability And Transparency Are The Real Currency In Ad Tech — TVREV
https://www.tvrev.com/news/why-interoperability-and-transparency-are-the-real-currency-in-ad-tech
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This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams .
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