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5 useful benchmarks for guiding how gated content is best used B2B marketing - Sword and the Script
https://www.swordandthescript.com/2025/06/gated-content-benchmarks/
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marketing
b2b
content marketing
surveys
b2b marketing
gated content
owned media
Downloading content is just an early engagement for what will be a long sales process; 66% of prospects who download content aren’t ready to buy for another year
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