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William Higham, Next Big Thing: Emotional drivers shaping consumer behaviour - Marketing Gazette
https://marketinggazette.co.uk/2025/06/17/william-higham-next-big-thing-emotional-drivers-shaping-consumer-behaviour/
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interviews
features
consumers
customers
behaviour
emotion
customer insight
William Higham, founder of consultancy Next Big Thing, shares his insights on building innovative workplace cultures, and understanding the deep emotional drivers shaping consumer behaviour.
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