Competitive analysis. It’s the backbone of effective marketing. But too many people skip it or do a half-baked job, then wonder why their strategies aren’t working. The fact is, if you want to succeed in marketing, you have to know what your competitors are doing—inside and out. We’re talking about understanding your competitors’ strengths, finding […] The post How to Conduct Competitive Analysis (Full Guide) appeared first on Carmine Mastropierro.