Hey everyone, I’m excited to share this edition of the newsletter with the Managing Director of Foundeast, Aaron Henry. He has spent the last 20 years helping Fortune 100 companies grow and offers incredible insights into his approaches. He specializes in media relations, integrated marketing, event management, and producing for film and TV. Aaron has […] The post Managing Director Aaron Henry on Growing an Agency, Client Success, and More appeared first on Carmine Mastropierro.| Carmine Mastropierro
In this edition of the newsletter, we interviewed the CEO of Imperio Consulting, Eric Brown. He has 20 years of experience as a Green Beret with a passion for elevating corporate teams and leaders. Founded in 2020, Imperio Consulting uses innovative strategies, like the Green Beret Approach, to improve adaptability, collaboration, and success in high-performance […] The post CEO Eric Brown on Growing a Consultancy, Leadership, and Being People-First appeared first on Carmine Mastropierro.| Carmine Mastropierro
If you’re serious about growing your skills in marketing, analytics, or conversion optimization, chances are you’ve heard of CXL Institute. But is it really worth your money and time? Let’s dive into this CXL Institute review to break down exactly what the platform offers, how much it costs, and whether it’s the right investment for […] The post CXL Institute Review (Is it Worth The Money?) appeared first on Carmine Mastropierro.| Carmine Mastropierro
Ever wonder how much Apple, one of the biggest tech giants, spends on marketing each year? Let’s break it down. Apple isn’t just about sleek product designs and innovative technology—it’s also a master of branding and marketing. To maintain that powerhouse image, Apple’s marketing budget is hefty. So, let’s take a closer look at Apple’s […] The post Apple Marketing and Advertising Budget Explained appeared first on Carmine Mastropierro.| Carmine Mastropierro
Marketing is more than just creating ads and running campaigns—it’s about understanding what works, what doesn’t, and why. And that’s where Marketing Mix Modeling (MMM) comes into play. Marketing Mix Modeling helps you make sense of your marketing efforts, determine which channels are driving the most value, and make data-driven decisions to maximize your return […] The post Marketing Mix Modeling (What It Is and How It Works) appeared first on Carmine Mastropierro.| Carmine Mastropierro
Competitive analysis. It’s the backbone of effective marketing. But too many people skip it or do a half-baked job, then wonder why their strategies aren’t working. The fact is, if you want to succeed in marketing, you have to know what your competitors are doing—inside and out. We’re talking about understanding your competitors’ strengths, finding […] The post How to Conduct Competitive Analysis (Full Guide) appeared first on Carmine Mastropierro.| Carmine Mastropierro
You see people online talking about six-figure incomes, working from beaches, and living the dream life—all thanks to copywriting. But is it really all it’s cracked up to be, or is it just hype? The truth is, copywriting can be an incredibly rewarding career if you approach it the right way. It’s not just about […] The post Is Copywriting a Good Career? (What The Data Says) appeared first on Carmine Mastropierro.| Carmine Mastropierro
I get it—everyone and their dog seems to be calling themselves a copywriter these days. You might be thinking, “How do I even compete when there’s a swarm of freelancers, agencies, and marketers already out there?” Let’s be honest: Yes, copywriting is crowded, but oversaturated? Not quite. It all depends on how you approach the […] The post Is Copywriting Oversaturated? Here’s the Real Answer appeared first on Carmine Mastropierro.| Carmine Mastropierro
When it comes to professional writing, copywriting and technical writing often get lumped together—but they couldn’t be more different. If you’re a business, freelancer, or hiring manager, knowing the distinctions between these two can make or break your project’s success. Copywriting focuses on persuasion and driving action. Its job is to make people feel something […] The post Copywriting vs Technical Writing – In-Depth Comparison appeared first on Carmine Mastropierro.| Carmine Mastropierro
Learn how copywriters use ChatGPT to write faster and considerations you need to know before using it yourself.| Carmine Mastropierro
Gain access to 283 free headline copywriting templates that you can fill in to make your next copywriting project irresistible to readers.| Carmine Mastropierro
Learn how to cold email clients to generate more revenue for your business. Templates and examples included.| Carmine Mastropierro
A full guide to real estate copywriting, including property descriptions, headlines, and agent biographies. Get more clients today!| Carmine Mastropierro
Interested in learning how to start a consulting business? Check out this beginners guide to starting a consultancy and get your first client.| Carmine Mastropierro
Learn how to promote your KDP book for free, generate more sales, and build a loyal fanbase of readers. You'll be surprised you never thought of this.| Carmine Mastropierro
Learn how to make money selling online courses and start creating a new stream of passive income from your business.| Carmine Mastropierro
Learn how to increase your website's organic traffic to grow your company's organic awareness and performance.| Carmine Mastropierro
Get copywriting, marketing, and other business courses to learn high-income skills that grow your company or career.| Carmine Mastropierro
Learn how to start copywriting as a side hustle to earn income, learn new skills, and build a business on the side.| Carmine Mastropierro
Check out these 37+ ways to make $1,000/month in passive income to start creating extra ways to generate money.| Carmine Mastropierro
Read these 44+ unbelievable copywriting statistics that will change you write forever. Examples and use cases included.| Carmine Mastropierro