Marketing is more than just creating ads and running campaigns—it’s about understanding what works, what doesn’t, and why. And that’s where Marketing Mix Modeling (MMM) comes into play. Marketing Mix Modeling helps you make sense of your marketing efforts, determine which channels are driving the most value, and make data-driven decisions to maximize your return […] The post Marketing Mix Modeling (What It Is and How It Works) appeared first on Carmine Mastropierro.
