We recently surveyed advertisers on the states of and their use of media mix modeling (MMM) and multi-touch attribution (MTA). This AP3 discusses and debates our results with Lauren Fisher, Nicole Perrin and Stuart Schneiderman tackling 3 big questions: Why do we see a disconnect between reliance on the use of MMM and/or MTA despite […] The post AP3: Measurement – What’s the Latest & Greatest? appeared first on Advertiser Perceptions.
