Public Comment Period Open Through July 12, 2025 New York, NY — May 12, 2025 — Today, Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) released the Attention Measurement Guidelines for public comment. Developed by the IAB Attention Task Force — a group of more than 200 members from across the advertising, media, … Continued The post IAB and MRC Release Attention Measurement Guidelines for Public Comment appeared first on IAB.
