You can’t define a brand in absolute terms. It’s not just a logo, a color palette, or a clever tagline. What draws people is its personality. Basically, how a brand communicates with you, what its core values are and what it stands for are what the audience remembers and trusts. In this blog post, I […] The post Brand Personality: What It Is, Why It Matters & How to Define Yours appeared first on Venngage.
