In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing without accountability or chasing metrics that look good but deliver little is behind us. Today, marketers are expected to deliver results – faster, smarter, and often with less. AI is playing a central role in this shift. Whether it’s generating subject lines or powering cross-channel automation, it’s helping teams mov...
