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Bigger Budgets, Flat KPIs, and the CMO Wake-Up Call for 2025 - Modern Marketing Today
https://modernmarketingtoday.com/bigger-budgets-flat-kpis-and-the-cmo-wake-up-call-for-2025/
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Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research