At IFA Berlin this year, sustainability will be front and center. From energy-efficient appliances to recyclable materials in consumer devices, brands know that showing environmental responsibility is no longer optional. […] The post Greenwashing Won’t Cut It: The Communications Imperative for Sustainable Tech at IFA Berlin appeared first on Modern Marketing Today.| Modern Marketing Today
Artificial intelligence will be one of the most talked-about themes at IFA Berlin this year. New devices, software integrations, and connected platforms will dominate the show floor, all claiming to […] The post Cutting Through the AI Noise at IFA Berlin: How Brands Can Tell Real Stories Amid the Hype appeared first on Modern Marketing Today.| Modern Marketing Today
Retail is evolving fast. With tighter margins, pressure on household budgets and mounting scrutiny on marketing spend, retail leaders are doubling down on the trusted channels that prove their worth. […] The post Why Affiliate Marketing Demands More C-Suite Recognition appeared first on Modern Marketing Today.| Modern Marketing Today
Hate AI-generated answers to user questions that don’t include your clean energy solution? Afraid these answers and other AI tools will crowd your business out of search or share of […] The post Optimizing Earned Media for Your Energy Brand in Our Answer Engine Optimization World appeared first on Modern Marketing Today.| Modern Marketing Today
It’s never been easier to tarnish—or obliterate—a brand’s reputation. As the digital world scales a brand’s reach, it also scales| Modern Marketing Today
Generative AI accelerates software delivery but also reintroduces vulnerabilities, making secure coding practices, oversight, and developer training essential for safe adoption.| DevOps.com
DevOps automation is shifting from complex, monolithic pipelines to lean, modular, AI-enhanced workflows—driving efficiency, cost savings, and better developer experience.| DevOps.com
Onboarding AI agents is no longer optional—DevOps must treat them like new engineers, with guardrails, observability, and lifecycle management to prevent operational debt.| DevOps.com
IFA Berlin continues to be one of the most globally influential technology showcases, bringing together innovation, press, buyers, and trendsetters from every corner of the consumer tech landscape. For U.S. […] The post How U.S. Brands Can Stand Out at IFA Even Without a Booth appeared first on Modern Marketing Today.| Modern Marketing Today
Eighty-five percent of CMOs tell Gartner researchers that brand investment drives business results. Yet when these same executives allocate their| Modern Marketing Today
Technology is one of the most powerful forces shaping our world, yet the way we communicate about it often falls short. The promise of innovation is being buried under a […] The post Tech PR Is Broken. Here’s How We Fix It appeared first on Modern Marketing Today.| Modern Marketing Today
In the fast-moving world of modern business, the public is no longer satisfied with a well-crafted apology during a brand| Modern Marketing Today
With new regulations transforming Buy Now, Pay Later (BNPL), brands must treat it as a fully integrated part of the customer journey — not a bolt-on growth hack. BNPL providers like Klarna and Clearpay have boomed over the years. This has been a dream scenario for retail marketers thanks to greater conversions and less cart […] The post Buy Now Pay Later as Part of the Brand Experience appeared first on Retail Technology Insider.| Retail Technology Insider
The retail industry is facing a rise in cyber threats, attributed to outdated systems, decentralized operations, and broadening vulnerabilities. Recent data breaches impacting prominent brands like Harrods, Marks & Spencer, Cartier, The North Face, and Victoria’s Secret are just the latest to highlight this concern. These incidents reveal the evolving and complex threat landscape that […] The post Redefining Resilience in Retail IT Through a Preventative Approach to Cybersecurity appeared...| Retail Technology Insider
AI isn’t coming—it’s already here, moving fast, breaking things, and forcing entire industries to rethink how they operate. It’s writing ad copy, running customer service chats, and predicting what people want to buy before they even know it themselves. It’s also making headlines for all the wrong reasons—deepfake scams, privacy violations, and biased algorithms that […] The post The Personalization Paradox: AI, Trust, and the Future of Retail appeared first on Retail Technology...| Retail Technology Insider
As we finish the first month of 2025 quick-service retail (QSR) remains a fast-moving and competitive space. As more and more brands emerge across the QSR space, aiming to compete for the same customer pool while also trying to introduce new customers to certain pockets of QSR, existing brands – even legacy names – must […] The post 2025 Trends & Best Practices for Quick-Service Retail appeared first on Retail Technology Insider.| Retail Technology Insider
Retail branding is no longer just about creating eye-catching logos or consistent packaging — it’s about crafting experiences that resonate with today’s consumers.| Retail Technology Insider
Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
Digital marketing is an ever-evolving landscape, where businesses strive to stay ahead of the curve to reach and engage their| Modern Marketing Today
Over the last 25 years, the European Bank for Reconstruction and Development (EBRD) has provided a vital lifeline to lenders in countries or regions grappling with political or economic uncertainty through its Trade Facilitation Programme. Today, with the threat of conflict, environmental disaster or other economic shocks continuing to impact trade, the programme is continuing ...| Global Trade Review (GTR)
Google’s recent confirmation that Chrome won't eliminate third-party cookies after all seems significant at first glance. For marketers who spent| Modern Marketing Today
5WPR CEO, Dara Busch, explores the latest trends in TikTok marketing in this week’s contributed content. Companies must think outside the box| Modern Marketing Today
Global trade continues to face a period of widespread uncertainty, characterised by slowing growth in historically prominent corridors and disruption to once-established supply chains. For Florian Witt, head of ODDO BHF’s international and corporate banking division and a member of its group-wide business executive committee, this uncertainty is rooted in gradual changes in geopolitical relationships ...| Global Trade Review (GTR)
Machine learning in marketing is a relatively new concept, but it’s one that will continue to spread as more companies realize how personalized data positively impacts the speed of decision-making.| Modern Marketing Today
Snapchat is on the decline, and this is how the social media platform that has been around for over a decade can make a come back.| Modern Marketing Today
Retail is transforming at an unprecedented pace. From AI-driven personalization engines to cashier less checkout and immersive in-store experiences, technology| Retail Technology Insider
The senior care industry is experiencing an unprecedented moment of evolution. Between demographic shifts, rising demand for at-home services, and| Modern Marketing Today
The Problem: A Sea of Indistinguishable Promises Early in 2024, Omnisend’s brand team ran a simple experiment. They stripped the| Modern Marketing Today
Brand loyalty isn’t what it used to be. For decades, customer loyalty offered retail brands a dependable buffer against market volatility. But as the ever-shifting tariff situation threatens to drive up costs and ripple through global supply chains, even the most established customer relationships are starting to fracture. Consumers are no longer sticking with their […] The post How Tariffs Are Eroding Brand Loyalty – And What Retail Marketing Leaders Should Do About It appeared f...| Retail Technology Insider
The pace of technological advancement is accelerating, reshaping how we shop, connect, and experience commerce. While the past two decades| Retail Technology Insider
The pressure on retailers to deliver seamless, personalized experiences has never been higher. According to the 2024 Forbes State of Customer Service and CX Survey, 81 percent of customers prefer companies that offer personalized experiences — and they’re increasingly demanding those experiences across every digital touchpoint. In response, retailers are sprinting to implement generative AI […] The post Retail Can’t Just Add GenAI — It Has to Replatform appeared first on Retail Te...| Retail Technology Insider
By now, retailers are well aware of the need for an increased online presence. We are still in the throes| Retail Technology Insider
Unlike in many areas of financial services, trade finance does not have robust and widely available market data on pricing that can be useful for both banks and corporates. But is that about to change? In this Industry Perspective, Joshua Kroeker, chief product officer of trade finance platform Mitigram, explains how the company is collating ...| Global Trade Review (GTR)
These days, companies can no longer solely rely on high-profile events and press releases to grab the attention of journalists| Modern Marketing Today
Navigating privacy in a digital-first world is a complex process for healthcare organizations.| Future Healthcare Today
This insightful piece, originally published on Government Technology Insider, highlights the Veterans Health Administration’s approach to improving healthcare access for| Future Healthcare Today
In the past decade, influencer marketing has emerged as one of the most powerful tools for brands to reach their| Retail Technology Insider
In our interconnected world, the power of effective communication cannot be overstated, especially in the healthcare sector. Healthcare PR agencies| Future Healthcare Today
For vendors, ensuring effective digital service interactions throughout the customer journey is critical for retention and loyalty, yet major gaps| Retail Technology Insider
Is the CMO role dead? Does the CMO hold a critical spot at the executive table? What’s the real dollar| Modern Marketing Today
Digital healthcare PR is no longer just about distributing press releases or handling crisis communications.| Future Healthcare Today
Digital healthcare PR—an ever-evolving field—has become a crucial pillar for building relationships with patients, professionals, and investors.| Future Healthcare Today
Public relations (PR) in healthcare is crucial for fostering trust, disseminating accurate information, and influencing public perception. With the rise| Future Healthcare Today
In an era of constant technological evolution, the retail industry finds itself at the intersection of groundbreaking innovation and shifting| Retail Technology Insider
The Need for Healthcare PR in Today’s World The healthcare industry has faced numerous challenges in recent years, from the| Future Healthcare Today
The healthcare industry has long been a sector marked by complex relationships between providers, patients, policymakers, and the general public.| Future Healthcare Today
The festive season has officially arrived, and this means one thing for retailers — the Christmas present purchasing frenzy. Up| Retail Technology Insider
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
In today's digital landscape, consumer trust is a precious commodity. As technology continues to advance and data breaches become increasingly| Modern Marketing Today
Transitioning from a role primarily focused on social media marketing—whether it involved filming TikTok videos or managing influencer contracts—to a| Modern Marketing Today
It’s in the best interest of companies to take a more strategic approach instead of merely reacting to workplace trends.| Retail Technology Insider
Say goodbye to email marketing and hello to mobile messaging marketing. Here’s why SMS marketing is here to stay.| Retail Technology Insider
The holiday shopping season is kicking into high gear for brands everywhere. However, consumer spending may look different this year| Retail Technology Insider
The healthcare sector is undergoing a significant transformation fueled by rapid advancements in technology. As innovations in patient care continue| Future Healthcare Today
Learn how AI and machine learning revolutionize threat detection and response in government agencies.| Government Technology Insider
There’s a strategy shift in MarTech and AI, as MarTech procurement intentions have made a massive swing to embracing new| Modern Marketing Today
While many National Health Service (NHS) reform plans over the years have rightly focused on the potential for a technological| Future Healthcare Today
In today’s hyper-connected world, cybersecurity is no longer an afterthought; it’s a necessity. As businesses, governments, and individuals increasingly rely| Modern Marketing Today
Many of us know exactly how many steps we’ve taken today. A quick glance at our phone or other fitness| Future Healthcare Today
In 2024, Public Relations and digital marketing mean so many different things and take so many different facets to succeed.| Retail Technology Insider
In our fast-paced digital world, providing a seamless user experience (UX) for eCommerce customers is not just an advantage—it's a| Retail Technology Insider
The impact that evolving consumer expectations have on retail is undisputed. The rise of digital-native consumers beginning their careers and| Retail Technology Insider
In recent years, e-commerce has dominated the retail sector, but brick-and-mortar stores are making a comeback. This shift has led| Retail Technology Insider
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
Technology PR is a radically changing environment across many spaces. Here are 15 examples of niche technology PR success stories:| Modern Marketing Today
Today’s marketing agencies face the dual challenges of integrating artificial intelligence (AI) and managing vast amounts of data across siloed| Modern Marketing Today
As data centers launch into space, defense leaders should act now to protect national security and maintain strategic advantage.| Government Technology Insider
A public relations crisis can feel like an unexpected storm flinging carefully planned PR strategies into disarray. These high-pressure moments| Modern Marketing Today
Google first announced plans to phase out third-party cookies back in 2020, with the goal of eliminating them by 2022.| Modern Marketing Today
Google recently announced that it will delay the deprecation of third-party cookies, a decision that has significant implications for marketers| Modern Marketing Today
We’ve all got an outsourced customer service horror story. From a lack of knowledge about the company to linguistic challenges,| Modern Marketing Today
Third party cookies are nearly out the door and marketers are becoming increasingly nervous about it. Mozilla Firefox was the first to stop using third party cookies in 2019, with Apple Safari following suit in 2020.| Modern Marketing Today
For the second year in a row, April has been the month of consumer data privacy. April 2021 was marked| Modern Marketing Today
Across the digital marketing landscape, targeting methodologies are undergoing a seismic shift. The era of third-party cookies is waning, spurred| Modern Marketing Today
In the second of this two-part series, we delve into the importance for National Health Service (NHS) teams to have| Future Healthcare Today
Explore how reputation management and analytics foster brand loyalty and enhance online reputation through customer feedback and strategic PR. In| Modern Marketing Today
In an economy where services dominate, understanding and excelling in this sector is crucial for any business aiming to stay| Modern Marketing Today
Modern Marketing Today (MMT): Tell us about your journey to Chief Marketing Officer. Monica Kumar (MK): My path to CMO| Modern Marketing Today
Change is inevitable, progress is not. Marketing is undergoing a historic transformation. Marketers are being asked to understand and harness| Modern Marketing Today
As the NHS declares another critical incident following last week’s large-scale ransomeware attack, the healthcare industry is hit with a| Future Healthcare Today
The modern sales marketplace is competitive and overcrowded. And, as it currently stands, the modern sales culture is built for| Modern Marketing Today
To put it bluntly, the current state of hospital coding and billing practices isn't doing well. Recent statistics from the| Future Healthcare Today
In the year since ChatGPT first took the world by storm, just about every industry has been working to garner| Future Healthcare Today
Outdoor brands are constantly vying for the attention of consumers who crave adventure, sustainability, and quality. With the right digital| Modern Marketing Today
Fairly often, companies find themselves creating an immaculate brand image that suddenly ends up getting caught in a media frenzy.| Modern Marketing Today