The Ethics of Technology PR: Balancing Innovation with Responsibility - Modern Marketing Today
In the competitive world of technology, ethical PR practices can easily fall by the wayside in the race for market dominance.| Modern Marketing Today
In the competitive world of technology, ethical PR practices can easily fall by the wayside in the race for market dominance.| Modern Marketing Today
Creative independence, long-term leverage, and the hidden value in knowing who’s watching will change the future of entertainment. A director I know showed her documentary for the first time at a top-tier festival six months ago. Two standing ovations, great reviews, and agents approaching. Then, nothing. Streamers came and went, the sales agent’s list became cold, and the movie—the same one […] The post What Happens When a Filmmaker Owns Their Audience appeared first on Moder...| Modern Marketing Today
The importance of giving back to build stronger communities has never been more important. This is particularly true in Northern Virginia, Marland and the District of Columbia as economic uncertainty and federal job losses have hit hard these communities hard this year. For organizations providing counseling and mental health support systems, these uncertain times place […] The post Giving Back to Build Stronger Communities: The Importance of Corporate Philanthropy appeared first on Moder...| Modern Marketing Today
Token Creative is a full-service marketing agency. Like most agencies, we faced challenges with inefficient billing processes and significant outstanding invoices. By implementing automated billing, as well as some changes in pricing, packaging, and a shift away from hourly billing, we streamlined billing operations, eliminated $40,000 in accounts receivable, and achieved a 30 percent increase […] The post Achieving Zero AR at a Thriving Agency: How To Scale Revenue, Eliminate Accounts Rece...| Modern Marketing Today
IFA Berlin continues to be one of the most globally influential technology showcases, bringing together innovation, press, buyers, and trendsetters from every corner of the consumer tech landscape. For U.S. companies, the event is a critical entry point into the European and global markets. Yet many brands believe that the only way to make an […] The post How U.S. Brands Can Stand Out at IFA Even Without a Booth appeared first on Modern Marketing Today.| Modern Marketing Today
Jargon, hype, and vague promises affect Tech PR.| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
If you’re involved in the go-to-market (GTM) function in your organization, your tech stack likely consists of tools like Salesforce,| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
Whether your new fiscal year started in January or is coming up in July, or even October, marketers are fighting| Modern Marketing Today
The rapid adoption of GenAI in CX has led many companies to make a critical miscalculation: replacing human agents entirely| Modern Marketing Today
As the owner and operator of a digital media company that works for business-to-business and public sector marketers, I exist| Modern Marketing Today
According to a recent Pitney Bowes poll, 55 percent of consumers are open to using chatbots as their main source| Modern Marketing Today
If we’ve learned anything from the shifting social landscape this year, it’s clear that over-reliance on a single platform can| Modern Marketing Today
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
As the owner and operator of a digital media company that works for business-to-business and public sector marketers, I exist in a world of innovation. For instance, my company employs generative artificial intelligence (AI) to speed research, and to rapidly create unique imagery and visuals. We also promote content through...| Modern Marketing Today
As the owner and operator of a digital media company that works for business-to-business and public sector marketers, I exist in a world of innovation. For instance, my company employs […] The post A Day at the SCTE TechExpo appeared first on Modern Marketing Today.| Modern Marketing Today
For faster, smarter revenue growth, agentic AI replaces bloated GTM stacks with unified, automated execution.| Modern Marketing Today
You wouldn’t buy a Super Bowl ad just to reach anyone with a TV. So why are you doing the digital equivalent in CTV?| Modern Marketing Today
You have something to say, something to show the world. So, you create video content, post it, and then what? Video Syndication.| Modern Marketing Today
Would you ever think that The Washington Post and Duolingo were masters at marketing their brands on TikTok? Both reign| Modern Marketing Today
Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research| Modern Marketing Today
Digital marketing is an ever-evolving landscape, where businesses strive to stay ahead of the curve to reach and engage their| Modern Marketing Today
Nostalgia, that warm, fuzzy feeling of longing for the past, has an undeniable allure. It's a universal emotion that transcends| Modern Marketing Today
By quantifying consumer perceptions and sentiments about brands in real-time, marketers now have the power to see how they stack| Modern Marketing Today
As a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the| Modern Marketing Today
With ‘The Great Return’ underway, building a company culture that is aligned with new work behaviors should be a primary focus.| Modern Marketing Today
Programmatic advertising — where algorithms dictate everything, real-time bidding is the norm, and acronyms sound like they’re straight out of| Modern Marketing Today
Last week, we launched into March taking a look at social media marketing and the many benefits to businesses. In our last article, we took a look at some practical […]| Modern Marketing Today
At IFA Berlin this year, sustainability will be front and center. From energy-efficient appliances to recyclable materials in consumer devices, brands know that showing environmental responsibility is no longer optional. […] The post Greenwashing Won’t Cut It: The Communications Imperative for Sustainable Tech at IFA Berlin appeared first on Modern Marketing Today.| Modern Marketing Today
Artificial intelligence will be one of the most talked-about themes at IFA Berlin this year. New devices, software integrations, and connected platforms will dominate the show floor, all claiming to […] The post Cutting Through the AI Noise at IFA Berlin: How Brands Can Tell Real Stories Amid the Hype appeared first on Modern Marketing Today.| Modern Marketing Today
Hate AI-generated answers to user questions that don’t include your clean energy solution? Afraid these answers and other AI tools will crowd your business out of search or share of […] The post Optimizing Earned Media for Your Energy Brand in Our Answer Engine Optimization World appeared first on Modern Marketing Today.| Modern Marketing Today
It’s never been easier to tarnish—or obliterate—a brand’s reputation. As the digital world scales a brand’s reach, it also scales| Modern Marketing Today
Eighty-five percent of CMOs tell Gartner researchers that brand investment drives business results. Yet when these same executives allocate their| Modern Marketing Today
In the fast-moving world of modern business, the public is no longer satisfied with a well-crafted apology during a brand| Modern Marketing Today
Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
Digital marketing is an ever-evolving landscape, where businesses strive to stay ahead of the curve to reach and engage their| Modern Marketing Today
5WPR CEO, Dara Busch, explores the latest trends in TikTok marketing in this week’s contributed content. Companies must think outside the box| Modern Marketing Today
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
Machine learning in marketing is a relatively new concept, but it’s one that will continue to spread as more companies realize how personalized data positively impacts the speed of decision-making.| Modern Marketing Today
Snapchat is on the decline, and this is how the social media platform that has been around for over a decade can make a come back.| Modern Marketing Today
The senior care industry is experiencing an unprecedented moment of evolution. Between demographic shifts, rising demand for at-home services, and| Modern Marketing Today
A business's marketing efforts can help it grow and flourish, but attracting customers requires targeting these efforts to the right| Modern Marketing Today
These days, companies can no longer solely rely on high-profile events and press releases to grab the attention of journalists| Modern Marketing Today
The impact of an effective marketing strategy on business growth and success is well-documented—but so is the fact that when| Modern Marketing Today
Is the CMO role dead? Does the CMO hold a critical spot at the executive table? What’s the real dollar| Modern Marketing Today
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
In today's digital landscape, consumer trust is a precious commodity. As technology continues to advance and data breaches become increasingly| Modern Marketing Today
Transitioning from a role primarily focused on social media marketing—whether it involved filming TikTok videos or managing influencer contracts—to a| Modern Marketing Today
It’s that time of year again, already! Time to look forward into the new year and see what lies ahead| Modern Marketing Today
At IFA Berlin this year, sustainability will be front and center. From energy-efficient appliances to recyclable materials in consumer devices,| Modern Marketing Today
There’s a strategy shift in MarTech and AI, as MarTech procurement intentions have made a massive swing to embracing new| Modern Marketing Today
In today’s hyper-connected world, cybersecurity is no longer an afterthought; it’s a necessity. As businesses, governments, and individuals increasingly rely| Modern Marketing Today
We’ve most likely all had experiences with loyalty programs. From our grocery shoppers card to bonus coupons from our favorite| Modern Marketing Today
Customers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is| Modern Marketing Today
Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are| Modern Marketing Today
How is the European Union’s General Data Protection Regulation (GDPR), like a car speeding down the highway? This was the| Modern Marketing Today
The number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring| Modern Marketing Today
Last week, Strategic Communications Group’s president and CEO, Marc Hausman, attended GAIN24, one of the few conferences specifically designed for| Modern Marketing Today
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
Technology PR is a radically changing environment across many spaces. Here are 15 examples of niche technology PR success stories:| Modern Marketing Today
Today’s marketing agencies face the dual challenges of integrating artificial intelligence (AI) and managing vast amounts of data across siloed| Modern Marketing Today
A public relations crisis can feel like an unexpected storm flinging carefully planned PR strategies into disarray. These high-pressure moments| Modern Marketing Today
Google first announced plans to phase out third-party cookies back in 2020, with the goal of eliminating them by 2022.| Modern Marketing Today
Google recently announced that it will delay the deprecation of third-party cookies, a decision that has significant implications for marketers| Modern Marketing Today
We’ve all got an outsourced customer service horror story. From a lack of knowledge about the company to linguistic challenges,| Modern Marketing Today
Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer| Modern Marketing Today
Third party cookies are nearly out the door and marketers are becoming increasingly nervous about it. Mozilla Firefox was the first to stop using third party cookies in 2019, with Apple Safari following suit in 2020.| Modern Marketing Today
For the second year in a row, April has been the month of consumer data privacy. April 2021 was marked| Modern Marketing Today
Growth at all costs dominated the technology sector for years, followed by a period defined by reducing spend and scaling| Modern Marketing Today
Across the digital marketing landscape, targeting methodologies are undergoing a seismic shift. The era of third-party cookies is waning, spurred| Modern Marketing Today
Creative independence, long-term leverage, and the hidden value in knowing who’s watching will change the future of entertainment. A director I know| Modern Marketing Today
Explore how reputation management and analytics foster brand loyalty and enhance online reputation through customer feedback and strategic PR. In| Modern Marketing Today
In an economy where services dominate, understanding and excelling in this sector is crucial for any business aiming to stay| Modern Marketing Today
Modern Marketing Today (MMT): Tell us about your journey to Chief Marketing Officer. Monica Kumar (MK): My path to CMO| Modern Marketing Today
Change is inevitable, progress is not. Marketing is undergoing a historic transformation. Marketers are being asked to understand and harness| Modern Marketing Today
The modern sales marketplace is competitive and overcrowded. And, as it currently stands, the modern sales culture is built for| Modern Marketing Today
Outdoor brands are constantly vying for the attention of consumers who crave adventure, sustainability, and quality. With the right digital| Modern Marketing Today
Fairly often, companies find themselves creating an immaculate brand image that suddenly ends up getting caught in a media frenzy.| Modern Marketing Today
