Token Creative is a full-service marketing agency. Like most agencies, we faced challenges with inefficient billing processes and significant outstanding invoices. By implementing automated billing, as well as some changes […] The post Achieving Zero AR at a Thriving Agency: How To Scale Revenue, Eliminate Accounts Receivable, and Focus on Growth appeared first on Modern Marketing Today.| Modern Marketing Today
IFA Berlin continues to be one of the most globally influential technology showcases, bringing together innovation, press, buyers, and trendsetters from every corner of the consumer tech landscape. For U.S. […] The post How U.S. Brands Can Stand Out at IFA Even Without a Booth appeared first on Modern Marketing Today.| Modern Marketing Today
Eighty-five percent of CMOs tell Gartner researchers that brand investment drives business results. Yet when these same executives allocate their| Modern Marketing Today
Technology is one of the most powerful forces shaping our world, yet the way we communicate about it often falls short. The promise of innovation is being buried under a […] The post Tech PR Is Broken. Here’s How We Fix It appeared first on Modern Marketing Today.| Modern Marketing Today
In the fast-moving world of modern business, the public is no longer satisfied with a well-crafted apology during a brand| Modern Marketing Today
As advertising budgets tighten and performance plateaus, brands can no longer afford to optimize in silos or rely on vanity metrics to guide multimillion-dollar decisions. Today’s growth leaders are those […] The post Trendsetting Underwear Brand Drives Double-Digit Growth with Smarter Marketing Measurement appeared first on Modern Marketing Today.| Modern Marketing Today
Marketing budgets are going up but expectations are flat. That’s one of the more surprising takeaways from 10Fold’s latest research into 2025 marketing spending trends across the U.S. B2B tech […] The post Bigger Budgets, Flat KPIs, and the CMO Wake-Up Call for 2025 appeared first on Modern Marketing Today.| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
Digital marketing is an ever-evolving landscape, where businesses strive to stay ahead of the curve to reach and engage their| Modern Marketing Today
There are many times when small businesses start struggling when it comes to growing or sometimes even operating because they're| Modern Marketing Today
What Is the Right Objective for Your Prime Day Campaign? As Prime Day 2025 approaches, brands are once again faced with a critical question: what is the primary goal of […] The post Traffic, Sales, or Awareness? How to Align Your Prime Day Digital Marketing Strategy appeared first on Modern Marketing Today.| Modern Marketing Today
Why Prime Day is More Than Just a Sales Event Amazon Prime Day has evolved into a cornerstone of the annual e-commerce calendar. What began as a sales-focused promotion is […] The post The Ultimate Guide to Amazon Prime Day Marketing and PR Strategy appeared first on Modern Marketing Today.| Modern Marketing Today
Google’s recent confirmation that Chrome won't eliminate third-party cookies after all seems significant at first glance. For marketers who spent| Modern Marketing Today
When it comes to public relations strategies and campaigns for startup companies in the tech industry, things are either very simple or very| Modern Marketing Today
Social media management is crucial for effective brand communication and engagement in today's digital age. As businesses understand the significance| Modern Marketing Today
The senior care industry is experiencing an unprecedented moment of evolution. Between demographic shifts, rising demand for at-home services, and| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
5WPR CEO, Dara Busch, explores the latest trends in TikTok marketing in this week’s contributed content. Companies must think outside the box| Modern Marketing Today
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
Digital advertising is an amazing tool for marketers that enables them to reach their audience and offer their products and| Modern Marketing Today
Machine learning in marketing is a relatively new concept, but it’s one that will continue to spread as more companies realize how personalized data positively impacts the speed of decision-making.| Modern Marketing Today
Snapchat is on the decline, and this is how the social media platform that has been around for over a decade can make a come back.| Modern Marketing Today
The senior care industry is experiencing an unprecedented moment of evolution. Between demographic shifts, rising demand for at-home services, and| Modern Marketing Today
The Problem: A Sea of Indistinguishable Promises Early in 2024, Omnisend’s brand team ran a simple experiment. They stripped the| Modern Marketing Today
To make sure that the image of a brand remains in the minds of consumers, PR professionals need to adjust| Modern Marketing Today
In today's fast-paced and unpredictable business environment, having a robust crisis relations plan is essential for organizations aiming to navigate turbulent times effectively.| Modern Marketing Today
It’s a challenging time for brands to craft on-target marketing strategies and effectively cut through the clutter. What does the future of marketing hold?| Modern Marketing Today
A business's marketing efforts can help it grow and flourish, but attracting customers requires targeting these efforts to the right| Modern Marketing Today
Companies that want to achieve more success with their public relations efforts should be using some of the most successful| Modern Marketing Today
In the era of dynamic and non-stop communication, effective corporate communication requires several essential elements. Mastering each one of those| Modern Marketing Today
These days, companies can no longer solely rely on high-profile events and press releases to grab the attention of journalists| Modern Marketing Today
The impact of an effective marketing strategy on business growth and success is well-documented—but so is the fact that when| Modern Marketing Today
Is the CMO role dead? Does the CMO hold a critical spot at the executive table? What’s the real dollar| Modern Marketing Today
In today's digital landscape, consumer trust is a precious commodity. As technology continues to advance and data breaches become increasingly| Modern Marketing Today
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
In today's digital landscape, consumer trust is a precious commodity. As technology continues to advance and data breaches become increasingly| Modern Marketing Today
Transitioning from a role primarily focused on social media marketing—whether it involved filming TikTok videos or managing influencer contracts—to a| Modern Marketing Today
It’s that time of year again, already! Time to look forward into the new year and see what lies ahead| Modern Marketing Today
In today’s competitive marketplace, consumer packaged goods (CPG) brands face an ongoing challenge: standing out, building trust, and earning loyalty.| Modern Marketing Today
There’s a strategy shift in MarTech and AI, as MarTech procurement intentions have made a massive swing to embracing new| Modern Marketing Today
In today’s hyper-connected world, cybersecurity is no longer an afterthought; it’s a necessity. As businesses, governments, and individuals increasingly rely| Modern Marketing Today
We’ve most likely all had experiences with loyalty programs. From our grocery shoppers card to bonus coupons from our favorite| Modern Marketing Today
Customers want a personalized experience when interacting with brands. While marketers are innovating around delivering on personalization, one solution is| Modern Marketing Today
Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are| Modern Marketing Today
How is the European Union’s General Data Protection Regulation (GDPR), like a car speeding down the highway? This was the| Modern Marketing Today
The number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring| Modern Marketing Today
Last week, Strategic Communications Group’s president and CEO, Marc Hausman, attended GAIN24, one of the few conferences specifically designed for| Modern Marketing Today
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
Creating a strong social media campaign in 2024 involves a blend of creativity, strategic planning, and leveraging the latest digital| Modern Marketing Today
Technology PR is a radically changing environment across many spaces. Here are 15 examples of niche technology PR success stories:| Modern Marketing Today
Today’s marketing agencies face the dual challenges of integrating artificial intelligence (AI) and managing vast amounts of data across siloed| Modern Marketing Today
Prior to my current role as Vice President of Marketing at World Emblem, I worked with a number of exciting| Modern Marketing Today
A public relations crisis can feel like an unexpected storm flinging carefully planned PR strategies into disarray. These high-pressure moments| Modern Marketing Today
Google first announced plans to phase out third-party cookies back in 2020, with the goal of eliminating them by 2022.| Modern Marketing Today
Google recently announced that it will delay the deprecation of third-party cookies, a decision that has significant implications for marketers| Modern Marketing Today
We’ve all got an outsourced customer service horror story. From a lack of knowledge about the company to linguistic challenges,| Modern Marketing Today
Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer| Modern Marketing Today
Third party cookies are nearly out the door and marketers are becoming increasingly nervous about it. Mozilla Firefox was the first to stop using third party cookies in 2019, with Apple Safari following suit in 2020.| Modern Marketing Today
For the second year in a row, April has been the month of consumer data privacy. April 2021 was marked| Modern Marketing Today
Growth at all costs dominated the technology sector for years, followed by a period defined by reducing spend and scaling| Modern Marketing Today
Across the digital marketing landscape, targeting methodologies are undergoing a seismic shift. The era of third-party cookies is waning, spurred| Modern Marketing Today
Worried that AI agents are coming for your marketing job? Don’t be. Whether you are a CMO or an intern,| Modern Marketing Today
Explore how reputation management and analytics foster brand loyalty and enhance online reputation through customer feedback and strategic PR. In| Modern Marketing Today
In an economy where services dominate, understanding and excelling in this sector is crucial for any business aiming to stay| Modern Marketing Today
Modern Marketing Today (MMT): Tell us about your journey to Chief Marketing Officer. Monica Kumar (MK): My path to CMO| Modern Marketing Today
Change is inevitable, progress is not. Marketing is undergoing a historic transformation. Marketers are being asked to understand and harness| Modern Marketing Today
The modern sales marketplace is competitive and overcrowded. And, as it currently stands, the modern sales culture is built for| Modern Marketing Today
Outdoor brands are constantly vying for the attention of consumers who crave adventure, sustainability, and quality. With the right digital| Modern Marketing Today
Fairly often, companies find themselves creating an immaculate brand image that suddenly ends up getting caught in a media frenzy.| Modern Marketing Today
