According to Google, businesses make an average of $2 for every $1 spent on Google Ads, which results in a 200% return on investment (ROI). However, averages don’t build pipelines, and statistics mean nothing if your campaign isn’t strategically optimised to its fullest capacity. A well-executed paid ad strategy can be a powerful tool for your leadContinue reading "How to Generate B2B Leads With Paid Ads"
