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Accelerate Ecommerce Marketing with the RFM Model - Practical Ecommerce
https://www.practicalecommerce.com/accelerate-ecommerce-marketing-with-the-rfm-model
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The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects.
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