Marketers are constantly asked to do more with less. Less budget, less time, less margin for error. That pressure makes one question loom large: should we spend our limited resources acquiring new customers or keeping our existing ones engaged and loyal? On one hand, acquisition is flashy; it brings in fresh faces, fuels growth, and […] The post Customer Retention vs. Customer Acquisition: Where Should Your Marketing Budget Go? first appeared on Evok Advertising.
