Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO and Phase 10. Through its cutting-edge rewarded UA strategies, Gamelight successfully promoted these titles across key geographies, including the US, Japan, UK, Germany, and France, on both Android and iOS. This case study focuses on Phase 10’s impressive success with Gamelight. Mattel163’s objective was to scale efficiently in key region...
