App Promotion Summit NYC is set to take place on 18th September 2025, bringing together over 300 app industry professionals for a day of networking and| Business of Apps
FunnelFox launches industry’s first unified web billing to help mobile apps grow revenue with web subscriptions and bypass App Store fees.| Business of Apps
With 7 weeks to go until App Promotion Summit NYC on September 18th, the marketplace is now almost full with only a handful of stands still available.| Business of Apps
Leading app growth agency Yodel Mobile by NP Digital has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative. The partnership aims to enhance HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs. Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support, at no cost to HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app st...| Business of Apps
Sherina Khalidi stood before the audience at App Promotion Summit London 2025 with the kind of graph that would make any marketing executive wince. The line was stubbornly flat — a visual testament to what she called “not very satisfying” growth at Deezer, the Paris-based music streaming service where she serves as VP of Marketing. But Khalidi had learned to love that graph, because it told a story about constraints breeding creativity. While Spotify and Apple Music threw marketing doll...| Business of Apps
Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants and will feature over 30 industry experts presenting across three dedicated content stages. The event also promises outstanding networking opportunities. Tickets are currently available with savings up to $500, but prices increase after Friday’s deadline. Don’t miss out on the opportunity to be part of an event that will help you learn ...| Business of Apps
TikTok’s revenue surged to $23 billion in 2024, captured in the latest edition of our TikTok App Report, making it the fourth largest social app by revenue behind Facebook, Instagram and YouTube. The majority of this revenue came from its advertising platform, which generated $17 billion in 2024. In-app purchases and commerce are the other two revenue pillars for TikTok, each generating over $2 billion for the app. TikTok revenue by type 2018 to 2024 ($mm) TikTok’s commerce division had a...| Business of Apps
App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year’s premier app growth event. The summit, taking place on November 27th at Hotel Adlon, brings together app marketers and product experts to share cutting-edge growth strategies and tactics. We are now are seeking exceptional speakers with diverse backgrounds across the entire app ecosystem, from eCommerce and travel to finance and from user acquisit...| Business of Apps
The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the industry and the many players in it performed in 2024. Here are some of the highlights: 1. Revenue Growth Continues Despite Market Maturity Global food delivery revenues rose 15.5% to $114.5 billion in 2024. The grocery delivery market also hit a new peak at $22.8 billion, recovering from its post-pandemic slump. Despite inflation and reduced freebies, users are still s...| Business of Apps
Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work. But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough. Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page. VEVE has put together this guide to break down the vast universe of browsers, what...| Business of Apps
App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. Taking place on September 18th at 360 Madison, the summit will cover everything around growing and scaling apps, with sessions on AI integration in app marketing, product-led growth, retention, user acquisition, revenue growth, and more. This year’s expanded format includes four content tracks, featuring insightful talks, panel discussions, deep-dive workshops, and a new Roundtable Zone with ...| Business of Apps
Mobile app marketers are witnessing a seismic shift in campaign performance as artificial intelligence systems demonstrate the ability to deliver dramatic revenue increases without human oversight. New data from SplitMetrics, presented at App Promotion Summit London 2025, reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing. “We’re seeing something unprecedented,” said T...| Business of Apps
Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar designed to help you future-proof your ASO strategy in the age of AI. AI is expected to grow at an annual rate of 36.6% through to 2030 [Grand View Research], transforming nearly every industry, including app stores. As Apple and Google increasingly rely on AI to power search, rankings, and recommendations, your ASO strategy must evolve too. ...| Business of Apps
Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online eyewear retailer, to unlock mobile growth across the U.S. with a sharp focus on data-led decision-making and performance reporting. Founded in 2003, Zenni Optical disrupted the eyewear industry with a bold mission: to make high-quality, stylish vision care affordable and accessible to everyone. Over the past 22 years, they have delivered on tha...| Business of Apps
As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional channels such as app stores and APK downloads. According to recent data from ROIBest, an infrastructure provider specializing in Android PWA deployment, developers are now re-evaluating their distribution strategies in light of unpredictable review policies, mounting commission fees, and installation f...| Business of Apps
ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1. Designed to simplify and supercharge ASO, this innovative tool delivers real-time, expert-level insights in seconds. No dashboards, no endless charts. Just ask and get razor-sharp answers instantly. Built on a foundation of ConsultMyApp’s industry leading ASO expertise, GPT-4o Turbo image analysis and APPlyzer’s global live data fro...| Business of Apps
App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product leaders from some of the world’s fastest-growing app brands. The summit will showcase expertise across four content tracks through talks, panels, workshops, interviews, and roundtable discussions. The speaker line-up includes: Yves Benchimol, CEO & Co-Founder of WeWard, will represent the walk-to-earn app that has attracted over 20 million use...| Business of Apps
The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over nine years of experience, Lucas has helped launch Paddle’s billing solutio...| Business of Apps
App Promotion Summit Berlin is returning to Hotel Adlon on Thursday, November 27th, 2025, bringing together the app industry’s top marketing, growth, product, CRM and revenue leaders for a day of strategic insights and networking. Attendees will learn from and connect with leading app marketers and product experts through an engaging mix of interactive workshops, talks, panel discussions, and roundtable sessions designed to share cutting-edge ideas, tactics, and actionable strategies that w...| Business of Apps
REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a deepened collaboration between REPLUG and Moloco, a global leader in machine learning–powered performance advertising. The certification reflects REPLUG’s commitment to excellence in programmatic advertising and its ability to drive scalable growth for mobile apps across verticals. “Our certification with Moloco strengthens what we alr...| Business of Apps
web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup process...| Business of Apps
From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 2025. But there are powerful patterns emerging. H...| Business of Apps
App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on developers to implement web ...| Business of Apps
ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and solid infrastructure. The MarTech Audit Guide offe...| Business of Apps
User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying. Moderated by David Murphy, the panel featured three standout voices: Eugene Kuznetsov – Product Lead, Holland & Barrett Jessica Llarena – Mobile Shopping App Leader, Decath...| Business of Apps
Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see). Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and gl...| Business of Apps
App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM. We want to hear from exceptional speakers with dive...| Business of Apps
Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ecosystem has outpaced what any single team can manage on its own. From user acquisition to retention, monetization, and experimentation, modern app growth requires a network of specialized partners. However, finding the right ones is no small task. That’s why we created the App Marketing Ecosystem 2025 market map, offering a clear overview of ...| Business of Apps
“Every year, we say it’s the hardest year to grow an app,” Flo Health CEO Dmitry Gurski joked to a packed house. “But after 16 years, I’m convinced: it really does get harder every time.” These were the opening words of Gurski’s keynote address at APS London 2025, in which he delivered a candid and data-rich account of how he and his team built one of the world’s most widely used health apps. He unpacked the thinking behind Flo’s long-term growth — from user lifecycle desi...| Business of Apps
AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to empowering app creators with comprehensive marketing and operational support. By leveraging in-house resources, EpicScale offers solutions across key areas such as user acquisition, ASO, business intelligence, monetization, and creative production. Additionally, the publisher provides funding and may assist developers with the key steps they nee...| Business of Apps
In the dog-eat-dog world of apps, it’s no secret that effective user onboarding is crucial for retention and conversion these days. Applica’s latest guide, A guide to onboarding optimisation using JTBD and MaxDiff, offers a strategic approach to refining onboarding processes by focusing on user motivations and preferences. The guide breaks down a practical, research-driven approach to onboarding that does more than walk users through features. It helps teams design flows that speak to wha...| Business of Apps
The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insights and high-stakes networking. Bringing together top brands, breakout startups, and every major growth vendor under...| Business of Apps
The AI app market is projected to be the fastest-growing category on both the iOS and Google Play stores over the next five years. Already, thousands of new apps launched this year feature generative AI at the core of their user experience. At the high end of the market, chatbots and media generation tools are driving significant user growth, with revenue beginning to reflect the substantial investments made in recent years. Meanwhile, emerging generative AI technologies for video and music c...| Business of Apps
The lights are flashing, the slots are spinning, and the mobile growth world is packing its bags — because MAU Vegas 2025 is just around the corner. Taking place May 20–22 at the iconic MGM Grand, this year’s edition promises three days of world-class content, high-stakes networking, and tactical insight across every aspect of the app economy. And yes — we’re pleased to announce that Business of Apps is an official media partner of MAU Vegas 2025. With 2,000+ attendees, top brands, ...| Business of Apps
APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly half clocking over 1 million MAU, and a cool 6% operating at 10M+ MAU scale...| Business of Apps
Quantum Metric has released its latest industry report, The Mobile Benchmarks Report, offering a data-driven look into the current state of mobile customer experience. The report sheds light on a critical insight: when it comes to mobile, even the smallest delay can drive users away. In a digital environment where expectations are higher than ever, the report highlights the growing need for brands to establish clear benchmarks for mobile performance. With most organizations lacking a standard...| Business of Apps
The countdown is on for App Promotion Summit London, taking place at The Brewery on April 24th, 2025. This is your last chance to register — if you haven’t done so already — and attend the biggest app industry event of the year. We’re also excited to announce that the official APS London Networking App is now live. Whether you’re attending to learn, connect, or grow your app business (or all three!), this powerful platform is your go-to companion for getting the most out of the even...| Business of Apps
The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce. There’s also a significant disparity in senior roles, with research by PwC finding just 5% of leader...| Business of Apps
The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this guide gives you the tools to succeed. H...| Business of Apps
AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech app marketers fast-track their user acquisition strategies. Titled The Mobile OEM Advertising Playbook for Fintech Apps, the playbook delivers concise, insight-driven strategies for acquiring high-quality users through mobile OEM channels and alternative app stores across key global markets. With traditional ad platforms becoming more restrict...| Business of Apps
App Promotion Summit London returns to The Brewery on April 24, bringing together some of the brightest minds in app growth, product, and marketing. It’s one of the leading events in the space—and for good reason. This is where strategies are shared, frameworks are unpacked, and real stories of scaling apps are told, unfiltered. Across seven dedicated content stages, attendees will hear from 60+ speakers delivering 35+ sessions, workshops, and roundtables. The agenda covers the full spec...| Business of Apps
In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an environment where visibility is algorithmic, distribution is fragmented, and user acquisition is both more data-driven and more unpredictable than ever. To help navigate that complexity, we have released the App Store Marketing 2025 Market Map, a comprehensive visual guide to the tools, platforms, and services powering app store growth today. The...| Business of Apps
ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly competitive ad environment, advertisers are under pressure to deliver better results with tighter budgets. By partnering with global demand-side platforms (DSPs), such as Kwai, ROIBest transforms how ads are built, delivered, and optimized. Advertisers’ key challenges As advertisers face the dual challenge of rising costs and underperforming campa...| Business of Apps
In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details, pro...| Business of Apps
Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think Outside the Sandbox will take place in London on April 10 at The Apartment at The Hoxton. Through presentations and in-depth panel discussions, some of the most influential mobile marketing minds will share their insights on what’s ahead for the industry — and how you can prepare for app growth in the privacy-first world. Spots are limited, so secure your seat now an...| Business of Apps
Join Yodel Mobile on Thursday 3rd April at 2.30pm GMT for How to get your app featured on the App Store, a free webinar exploring how you can boost your app’s visibility. Whether you’re launching a new app or looking to scale your current app, this webinar will offer actionable insights to help improve your app’s performance and drive downloads. What will you learn? During the session, our app growth experts will break down the proven strategies that drive success, offering expert insig...| Business of Apps
The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, March 28th, with savings of up to £500 still on the table. The event will bring together over 800+ in-person attendees, with 70+ speakers across 7 content stages covering app growth, user acquisition, retention, ASO, monetization, and more. It’s a one-day deep dive into the strategies driving mobile growth in a competitive market. Alongside the content, attendees can ...| Business of Apps
App Promotion Summit London is set to return to The Brewery on April 24th, 2025. APS has become a cornerstone of the app industry, bringing together forward-thinking app growth leaders from around the world. This year will be no exception with over 800 senior app marketers, product strategists, and growth experts from leading global brands in attendance. The Early Bird ticket sale ends next week. This is your chance to save £500 on your ticket. 📅 Event highlights: 🏆 Top-tier attendees:...| Business of Apps
Looking to scale your app business and forge high-value connections? The Global Growth Meetup Berlin 2025 brings together top app developers, industry leaders, and growth strategists to explore cutting-edge tactics for navigating the evolving global app economy. Set in the heart of Berlin, this exclusive event offers a focused environment to exchange ideas, gain expert insights, and uncover new opportunities for sustainable growth. What to expect: Gain insights from industry experts on the la...| Business of Apps
Yodel Mobile, the leading app marketing agency, has announced the appointment of Alexandra Stamp as Head of Marketing. Stamp, who joins as the first senior marketing hire, brings a wealth of experience from leading agencies, including MHP Group, Croud, and Medialab. Most recently, as Head of Marketing at MHP Group, she focused on multi-channel campaigns, brand positioning and strategic partnerships to drive measurable business outcomes. Founded in 2007, Yodel Mobile specialises in full-funnel...| Business of Apps
You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new challenges: rising competition, increasing CPIs (cost per install), and the pressure to justify higher marketing budgets. To address these challenges, Yodel Mobile has launched Unlocking sustainable app growth: The ultimate app marketing guide, a report designed for app businesses ready to scale efficiently while controlling acquisition costs. F...| Business of Apps
The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year’s APS brings together 800+ app marketers and product leaders from the world’s top brands for a day of networking, insights, and growth strategies. With bookings up 37% from last year, this year’s APS London is set to be the biggest and most impactful yet. Industry giants in attendance From fintech to fitness, eCommerce to entertainment, leaders ...| Business of Apps
ContextSDK has unveiled a new case study showcasing how Wizz, one of France’s top friend-finding apps, transformed user engagement and retention using real-world context data. By leveraging ContextSDK’s advanced context-aware technology, Wizz optimized in-app interactions, leading to significant increases in conversions, revenue, and overall user satisfaction — all while maintaining a strong commitment to privacy. Unlocking the power of context-aware engagement The case study provides a...| Business of Apps
Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program. This partnership enables Tenjin’s customers to measure and optimize the performance of their mobile app campaigns across Meta’s platforms, such as Facebook and Instagram. Christopher Farm, CEO and Co-Founder at Tenjin, said about the partnership: “Integrating with Meta marks a major milestone in Tenjin’s journey to empower growing mobile publishers. Me...| Business of Apps
Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media buying: From design principles to user acquisition fundamentals, provides in-depth insights into key design principles and best practices that can enhance engagement, increase conversions, and maximize return on investment (ROI). With digital advertising becoming more competitive, creative design plays a crucial role in campaign success. Th...| Business of Apps
Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO and Phase 10. Through its cutting-edge rewarded UA strategies, Gamelight successfully promoted these titles across key geographies, including the US, Japan, UK, Germany, and France, on both Android and iOS. This case study focuses on Phase 10’s impressive success with Gamelight. Mattel163’s objective was to scale efficiently in key region...| Business of Apps
The Apptivate podcast has become a reference point for marketers around the world. Since 2018, Remerge has been joined by some of the biggest mobile leaders and influencers to discuss the hottest tech trends, from privacy developments, app growth strategies, and campaign measurement to AI, creatives, and brand messaging. Now, you can get behind-the-scenes at one of the longest-running ad tech shows. Remerge has unveiled the winners of its inaugural Apptivate For The Record Awards — a list o...| Business of Apps
Yodel Mobile, App Marketing Agency of the Year 2024, has launched The Yodel Growth Loop, a monthly LinkedIn newsletter packed with the latest trends, expert insight and must-know updates from the world of app growth and marketing. The newsletter, released monthly, is the ideal bite-sized content for app marketing professionals looking to level up their strategies. It includes updates across the Apple and Google ecosystems, along with tips for App Store Optimisation, Paid Media, Retention, and...| Business of Apps
In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing marketing efforts are no longer optional — they are essential for growth. With millions of apps competing for user attention, businesses must leverage the right analytics tools to make informed decisions, enhance user experiences, and maximize revenue. At the same time, the app analytics space is more complex than ever. With so many platfor...| Business of Apps
App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, and revenue scaling. This is your chance to learn from industry leaders, explore the latest strategies, and connect with top professionals shaping the app economy. What’s new in 2025? This year, APS London is bigger than ever, featuring: ✅ 7 content stages – covering every key aspect of app growth✅ 70+ speakers – insights from top ...| Business of Apps
App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive workshop series called Web Revenue Labs. Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024, alongside Andrew Davies, CMO at Paddle, will break down Web-to-App strategies and dive deep into the ins and outs of how they can help apps grow, reduce costs, and expand into new markets. Whether you’re just starting out or already ...| Business of Apps
A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The guide, “Profit by Design (Shopping Edition)”, explores how high-performing ad creatives drive higher engagement, conversions, and long-term growth. The study emphasizes that compelling ad designs — incorporating the right formats, messaging, and interactive elements — are key to converting im...| Business of Apps
As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can’t wait to welcome you to App Promotion Summit London on April 24th. This will be our biggest-ever event with 800+ attendees and a plethora of ways to learn how to grow and scale apps and make authentic connections. What’s more, we’ve already had registrations from leading apps including Strava, The Telegraph, Monzo, King, Babbel, Decathlon, and American Express. This year, we’re als...| Business of Apps
App Promotion Summit is where the brightest app marketers and product experts come together to share the latest app growth strategies and tactics. This is your chance to join industry leaders from brands like Flo, Spotify, WeWard, DoorDash, CNN, AppsFlyer, Reddit, and the Premier League on stage. We’re hosting events in London (April 24th), New York City (September 18th), and Berlin (November 27th) — and we’re looking for exceptional speakers from across the app ecosystem. Whether you...| Business of Apps
The Finance App Market Map 2025 is now live and available to download. This infographic breaks down the finance app industry into its many subcategories and identifies the key players in each of these subcategories, providing a holistic overview of the sector. The finance app market has been one of the areas that has seen the most app-focused activity from both incumbents and new startups. This has come in the form of near-field communication (NFC) and peer-to-peer payments, digital currency,...| Business of Apps
The App Revenue Ecosystem 2025 Market Map is designed to help app developers, marketers, and businesses navigate the dynamic world of app revenue and monetization. Global app revenue has seen significant growth in recent months, with user spend across iOS and Google Play reaching $38 billion in Q3 2024 — an increase of nearly $2 billion from the previous record in Q2 2024, according to Sensor Tower. At the same time, the ecosystem of platforms and services driving this growth is becoming in...| Business of Apps
The countdown is on for App Promotion Summit London 2025. Launch tickets for the premier app growth event will close this Friday, January 17th. This is your chance to become part of the event that will help you learn how to grow and scale apps. APS London 2025 will make a dynamic return to the Brewery on Thursday, April 24th. Set to welcome over 800 attendees, this year’s summit will feature 70+ industry experts across seven stages and offer a full day of actionable insights, industry-leadi...| Business of Apps
Beyond Borders: Mobile Gaming Insights for Global Growth, a new interactive report by Moloco, reveals that mobile gaming app marketers tend to overfocus on large and well-established markets. By investing in a limited number of countries, marketers may be missing out on hidden opportunities in non-traditional markets, the report suggests. Drawing on insights from thousands of mobile gaming apps, the report reveals where high-value users are located, how paid acquisition strategies can drive ...| Business of Apps
MobileAction has announced a significant expansion of its Apple Search Ads ecosystem, integrating Skai‘s (formerly Kenshoo) Apple Search Ads business into its platform. The partnership positions MobileAction as a premier Apple Search Ads partner, offering app developers and marketers a comprehensive suite of tools and support for user acquisition and growth. This strategic expansion enhances MobileAction’s capabilities, enabling it to deliver deeper insights and more robust solutions tail...| Business of Apps
Going into 2025, the app industry is on the cusp of a new wave of sustained progress. At APS London on 24th April, we will be exploring the key trends driving app growth in 2025 with a range of talks, workshops, panels and roundtables (with plenty to get your teeth into). Are you ready for the new app growth frontier? Embedding AI in App Marketing – take your AI workflows to the next level and learn to apply AI across the app growth funnel World Class Retention – understand the latest on...| Business of Apps
Data from the Influence of Music report underscores music’s significant impact on mobile app performance. According to Feed.fm’s new report, 76% of users are more likely to download an app if they can choose the music they hear. What’s more, 64% spend more time in apps that feature their favorite tracks. These findings highlight the growing importance of personalized music experiences in boosting user satisfaction and driving app engagement and retention. The report draws on a comprehen...| Business of Apps
The Health & Fitness App Market Map 2024 is now live and available to download. This infographic categorizes the health and fitness app sector into distinct subsectors and identifies the key players in each subsector. With over 600 million users and $4.4 billion revenue, the health and fitness app sector is a popular category with lots of room for growth. While it has seen a slight downturn since the pandemic, many of the health and fitness habits picked up during that time have remained a p...| Business of Apps
At Business of Apps, we are proud to unveil App Leaders 2024 — our annual spotlight on the individuals driving growth, innovation, and transformation in the app industry. These trailblazers consistently push the boundaries of what’s possible, from advancing ASO and user acquisition to redefining engagement and retention strategies. This year’s App Leaders include a diverse range of professionals: from the C-suite executives of some of the world’s leading brands, apps, and service prov...| Business of Apps
The App Engagement & Retention 2024 Market Map is now live. This comprehensive resource is designed to help app professionals and businesses alike navigate the dynamic and competitive world of app engagement and retention. As mobile apps become an integral part of everyday life, ensuring long-term user loyalty and maximizing user lifetime value (LTV) are essential for sustained success. From engagement platforms and analytics tools to messaging, re-engagement, and leading agencies, this map ...| Business of Apps
The highly anticipated App Growth Awards 2024 took place on December 5th, recognizing exceptional achievements and innovation in the global app industry. Held at the Hotel Adlon in Berlin, the event brought together industry leaders, visionaries, and rising stars to celebrate success across various categories. This year’s awards featured a remarkable line-up of entrants who have all redefined excellence in their respective domains, driving growth, innovation, and creativity in the app ecosy...| Business of Apps
Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as Vice President & General Manager, Americas for its mobile advertising and connected TV technology platform, Smadex. Reporting directly to Chief Revenue Officer Phil Gontier, Jamil will lead Smadex’s US expansion strategy, building on the division’s robust growth trajectory while leveraging Entravision’s extensive market presence and deep-rooted industry relationship...| Business of Apps
The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, 2025. The summit will unite app marketing, growth, product, CRM and revenue leaders to share cutting-edge tactics and actionable strategies to grow and scale apps in 2025. This year’s event promises an unparalleled opportunity for attendees to learn and network with top-tier app marketers and product experts. Featuring interactive workshops, engaging talks, panel discus...| Business of Apps
Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards. Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a 38% jump in advertising spend allocated to iOS remarketing cam...| Business of Apps
App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering cutting-edge insights into scaling and optimizing app performance. Industry leaders will explore crucial topics, including leveraging AI in app marketing, privacy-first user acquisition, enhancing retention, and exploring subscription-based business models and new marketing channels. The summit will feature over 60 speakers delivering more th...| Business of Apps
With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey. This success reflects the company’s commitment to supporting developers and game publishers globally. Using AI-driven tools, Gamelight has become a leading force in helping games thrive in a crowded marketplace. Personalised player connections At the heart of Gamelight’s platform is its ability to deliver personalised recommendations. By ...| Business of Apps
In a bold move to democratize App Store Optimization (ASO), APPlyzer is thrilled to announce that its state-of-the-art keyword tracking tools are now available for free, indefinitely, for up to 100 keywords. This unprecedented offer allows developers to monitor an unlimited number of apps and competitors across all countries and languages without any financial investment. Barrier-free ASO tools for developers In today’s hyper-competitive digital marketplace, accessing and leveraging accurat...| Business of Apps