The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major product failure that brought its momentum to a halt. Speaking at App Promotion Summit London 2025, Volovyk laid out a brutally honest timeline of his company’s evolution — from a...
