TikTok’s revenue surged to $23 billion in 2024, captured in the latest edition of our TikTok App Report, making it the fourth largest social app by revenue behind Facebook, Instagram and YouTube. The majority of this revenue came from its advertising platform, which generated $17 billion in 2024. In-app purchases and commerce are the other two revenue pillars for TikTok, each generating over $2 billion for the app. TikTok revenue by type 2018 to 2024 ($mm) TikTok’s commerce division had a...
