The path to purchase used to be a funnel. Now it’s a decathlon. Here’s a familiar scenario: An influencer posts a rave-worthy brunch spot. You save it on TikTok. Then Google it. Then Yelp it. Then check if it’s even on Google Maps. Before you know it, you’ve opened five tabs and made zero decisions.… Continue Reading On-Brand Automation at Scale: One Voice for Thousands of Locations The post On-Brand Automation at Scale: One Voice for Thousands of Locations appeared first on SOCi.
