Search used to be the starting point of discovery—and often the gateway to someone’s website, article, or brand. But that paradigm is rapidly dissolving. Today, more and more answers are surfaced directly within search results, eliminating the need for a user to click through. This evolution, known as zero-click search, is transforming the economics of… The post Zero-Click Searches Are Reshaping the Internet—What That Means for Content Creators and Brands appeared first on VERSIONS®.
