Search engines are no longer the only path to discovery. AI assistants like ChatGPT, Perplexity, Gemini, and Claude are delivering answers directly, without links, without clicks, and without sending traffic back to your site. That shift has introduced a new layer of optimization: Generative Engine Optimization (GEO). Where SEO aims to rank content on traditional […] The post How Is Generative Engine Optimization (GEO) Different from SEO? appeared first on Chad Wyatt.
