Book review: Jonah Berger’s “Magic Words” Here’s a great book on choosing the right words to make your message more persuasive: Magic Words: What to Say to Get Your Way. The author, Jonah Berger, is a marketing professor at the Wharton School at the University of Pennsylvania and has written several books, including Contagious. … Continue reading "Add Abracadabra to Your Message with Magic Words" The post Add Abracadabra to Your Message with Magic Words appeared first on Crysta...
