I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website for leads. Our business is all relationship-based. The site is just there so people know we’re real.” At first, I [...] The post Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based appeared first on Search Engine People.
