How to Adjust Your Existing SEO Strategy to Work with AI Search Engines
Introduction| Search Engine People
Introduction| Search Engine People
AI is reshaping search and discovery, but marketing fundamentals haven’t changed. Discover 9 timeless principles—like trust, intent, and user experience—that will outlast AI and keep driving growth.| Search Engine People
In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming a global hot topic, and with regulations (such as those across the EU) requiring websites to [...] The post Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World appeared first on Search Engine People.| Search Engine People
TL;DR SEO isn’t dead it is expanding. Google holds 86% U.S. share. AI Overviews/AI Mode shift attention from links to answers. Clicks fall with AI summaries to 8% vs 15% for those without. Win by being cited inside summaries, not just ranking. Zero click is up while classic organic is down 15–25%. Optimize for [...] The post Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook appeared first on Search Engine People.| Search Engine People
Richer SERPs, Fewer Clicks| Search Engine People
Visit any blog or scroll through LinkedIn, and you can spot it. The tone is smooth. The grammar is perfect. The structure is solid. But after a few paragraphs, you realize something is missing. It all sounds right, but says nothing. This is what happens when machines write everything. And it is everywhere. Large [...] The post The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins appeared first on Search Engine People.| Search Engine People
Does your business have a newsletter? If you don’t, you might be missing out. Here’s what you need to know about creating a newsletter that works.| Search Engine People
Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you're investing in Google Ads, Meta Ads, Microsoft Ads, or building your visibility through SEO, where users land after they click matters – a lot. A high-performing [...] The post Why You Should A/B Test Landing Pages When Running Digital Ads appeared first on Search Engine People.| Search Engine People
20 years in SEO taught me one thing: Most people quit too soon. Here’s why the long game always wins (and how to play it). My relationship with SEO started with curiosity, a desire to understand how people search, how search engines crawled and indexed websites, and how businesses get found. Twenty years later, [...] The post Why I Still Do SEO After 20 Years — And Why You Might, Too appeared first on Search Engine People.| Search Engine People
The SEO industry is facing new challenges (story of my life). One of them is an old issue: Google continues to push organic results further down the page by adding more SERP features that compete with the traditional 10 blue links. It started with ads, then “People Also Ask” and instant answers, now it's [...] The post GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three appeared first on Search Engine People.| Search Engine People
I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website for leads. Our business is all relationship-based. The site is just there so people know we’re real.” At first, I [...] The post Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based appeared first on Search Engine People.| Search Engine People
Maximize ROI. Generate more leads, conversions and sales with Canada's leading SEO Agency. Get a Quote Today!| Search Engine People
A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have| Search Engine People
