Summary This post explains how to use the Brand Sentiment Volatility Index (BSVI) to monitor week-to-week shifts in how AI platforms describe your brand. It shows how to select prompts, score sentiment, calculate volatility, and benchmark results against competitors. The Voltura example illustrates how outdated sources and viral content can trigger sharp swings, and how […] The post The AI Brand Sentiment Volatility Index: Early Warning Signals appeared first on Michael Brito.
