Reading Time: 6minutesE-commerce in India isn’t “booming”—that already happened. What we’re witnessing now is a reset. What was once a slow climb has now become a rocket launch: E-commerce penetration jumped from just 3.4% before the pandemic to 8.3% by 2023. But here’s what most people don’t talk about—this isn’t just a startup story anymore. Legacy brands, […] The post Digital Transformation Lessons from Tata Neu, Havells India and TTK Prestige: Balancing Trust with Tech...
