In today’s high-stakes world of B2B go-to-market strategy, trust isn’t just a soft skill. It is a strategic advantage. Whether you’re launching a new product, entering a crowded category, or navigating a competitive landscape, the ability to earn and project trust externally and internally can make or break your success. That’s why I sat down with Chris Manfredi, Global Director of Analyst Relations at Sprout Social and co-lead of the Institute of Influencer Analyst Relations, for the...
