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Behind Kellanova’s AI-powered push to improve creative and alter agency fees
https://digiday.com/marketing/behind-kellanovas-ai-powered-push-to-improve-creative-and-alter-agency-fees/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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The Pringles and Pop-Tarts maker wants more effective creative -- and more accountable agencies. How will fees end up being affected?
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