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Future of TV Briefing: WTF is co-viewing measurement?
https://digiday.com/future-of-tv/future-of-tv-briefing-wtf-is-co-viewing-measurement/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
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