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Media agencies scrutinize paid search adjustments amid zero-click signal confusion
https://digiday.com/marketing/media-agencies-scrutinize-paid-search-adjustments-amid-zero-click-signal-confusion/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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Marketers and media agencies are monitoring CPCs, referral rates and search traffic – and beginning to think bigger in their response to the zero-click challenge.
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