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Digiday
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Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
https://digiday.com/marketing/marketers-increasingly-pressured-to-show-their-creator-spend-is-worth-it-with-harder-metrics/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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The creator market’s search for proof.
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