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Digiday
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Ignoring political noise, TikTok works to shore up place in organic social hierarchy
https://digiday.com/marketing/ignoring-political-noise-tiktok-works-to-shore-up-place-in-organic-social-hierarchy/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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The platform wants to remain a key tool for organic activity of brands like McDonald's and Poppi, even as it helps to draw paid investment.
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