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Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat
https://digiday.com/marketing/inside-estee-lauders-14-billion-reset-ai-brand-trouble-and-a-travel-retail-retreat/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.
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