This August, conversations across China’s leading digital platforms reveal a tourism landscape shaped by youth spontaneity, celebrity-driven campaigns, and evolving attitudes towards safety and relaxation. From Weibo’s policy updates to Douyin’s viral road trips, Xiaohongshu’s female-led getaways, Baidu’s humorous “loser tourism,” and Zhihu’s family concerns, the highlights showcase how emotion, economy, and lifestyle are redefining Chinese travel in 2025.
