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Kurlan & Associates
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Why Salespeople Need to be More Like Ducks, Less Like Owls - Dave Kurlan
https://www.kurlanassociates.com/understanding-the-sales-force/2025/why-salespeople-need-to-be-more-like-ducks-less-like-owls/
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dave kurlan
decision makers
authenticity in sales
need for approval
overcoming sales objections
perceived risk
sales bluffs
Ducks ignore fake owls, so why do salespeople fall for sales bluffs? Unpack the role of Need for Approval and Perceived Risk in this quick, punchy read.
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