A marketing campaign built on generosity, customer connection, and operational savvy earned Kennedy’s Flowers & Gifts in Grand Rapids, Michigan the floral industry’s top marketing honor. The shop’s refillable vase program was named the winner of the 31st annual Society of American Florists’ Marketer of the Year award, presented at SAF’s 140th annual convention in […] The post Refillable Vase Program Wins SAF’s Marketer of the Year Award appeared first on safnow.org.
