On the Dash: Hertz launched the Gold Squad, a team of Golden Retrievers, to comfort travelers at busy airports. The initiative promotes Hertz’s Gold Plus Rewards program and generated massive social media engagement. Travelers can vote on the next Gold Squad airport location. As millions of Americans prepare to travel during the busy Labor Day […] The post Hertz debuts ‘Gold Squad’ to soothe travelers, promote loyalty program appeared first on CBT News.
