Summary This post introduces the Competitor Comparison Sentiment Gap, a critical metric for understanding how AI search engines frame your brand against rivals. It shows that visibility alone is not enough. The real risk lies in how models like ChatGPT, Perplexity, and Google AI Overviews assign credibility, authority, and trust across competing brands. A neutral […] The post Competitor Comparison Sentiment Gap: The Hidden Reputation Risk appeared first on Michael Brito.
