It's one thing to convince people to test your goods; it's another to get them to stay. Retention isn't just a pleasant number to keep track of in today's competitive digital world; it's also a measure of product-market fit, user trust, and the health of your organization in the long run. Yetmany companies concentrate so much on attracting new users that they fail to recognize the subtle friction that gradually drives them away. That’s where good user experience (UX) comes in, as not only a...
