Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place. The post Don’t Guess Your Way To An Assortment Strategy. first appeared on SmashBrand - Package Design and Branding Agency.
