Summary This post explains why generative search adoption is outpacing expectations and what that means for marketers, PR teams, and brand visibility. It shows how consumer behavior is shifting faster than most companies can adapt, with daily AI use doubling, ChatGPT tripling its share of searches, and resistance to AI collapsing. The analysis makes clear […] The post Generative Search Adoption Tripled in 6 Months: Here’s What It Means for Brands appeared first on Michael Brito.