With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Early indications forecast softer upfront deals than in years past, but what we’re seeing is more complicated than that. Live sports remains one of the hottest commodities, with NBC boasting its biggest sports upfront ever. […] The post Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic appeared first on AdExchanger.
