Is email a core part of your marketing strategy? While some business owners still see email as a supplementary or "add-on" tactic, email should be as foundational to your marketing strategy as social media or SEO. Salesforce Marketing Report Fortunately, according to the Salesforce 2017 State of Marketing report, businesses are investing more in email marketing. B2C companies especially are favoring email marketing, with a two-year growth of 106 percent, making email marketing the second-fas...
