“Volcanic origin is not a marketing concept,” says Jean-Baptiste Deroche, referring to the fact that wines can now be certified “volcanic origin” by the Vinora association of which he is chairman. Perhaps not the origin itself. However, for a few years now, this branding has been undeniably transformed into a marketing concept. And it is […] Continue reading: Volcanic wines, myth or truth? | New Brief #264 --- The post Volcanic wines, myth or truth? | New Brief #264 was originally p...
