On the Dash: Ford launched Ready Set Ford, its first global campaign in over 15 years, to modernize the brand and deepen customer connections. The company is restructuring around four core promises: Capability, Passion, Community, and Trust, to align its products and customer experience. Ford plans to shift focus from individual nameplates to customer lifestyles, […] The post Ford launches first global campaign in 15 years to re-energize brand appeared first on CBT News.
